If you are interested in Forex media buying, then you have come to the right place. Forex Training Group offers quality banner placements on our highly-regarded blog and we offer dedicated email advertising solutions to our clients. We specialize in forex broker advertising programs that will help build your brokerage business. You can rely on us to provide you a steady stream of high quality prospects to get your message in front of.
Forex Advertising Models
Before we discuss the advertising opportunities available at Forex Training Group, it is important that you have a good understanding of the different pricing models that many forex advertising sites and agencies typically use. There are essentially four different advertising models that are used in the FX industry. These include CPM – Cost per Thousand, CPC – Cost per Click, CPL – Cost per Lead, CPA – Cost per Action, and Fixed Fee. Below we will take a look at each in more detail.
CPM (Cost per Thousand) – The CPM model is based on cost per thousand impressions. It is simple to understand and can be tracked rather easily. Both the FX media buyer and publisher agree to a CPM price, and the publisher delivers those impressions to the advertiser. The CPM model is frequently used in forex banner ads and forex email advertising campaigns. For example, if an advertiser places an insertion order to receive 75,000 page views on a particular forex site and the CPM pricing for that banner ad spot is 10, then the total cost for that banner placement would be $750.
When a CPM pricing model is used for Dedicated email campaigns, or Forex Solo Ads as some people refer to them, then the impression figure is based on the number of emails sent. For example, let’s assume the site owner has an email list of 20,000 newsletter subscribers and they have set their forex email list rental rate to 50 CPM for Dedicated Emails. Based on this, the Advertiser’s cost to send to the entire forex email list would be $1,000.
CPC (Cost per Click) – The CPC model is based on a cost per click method. Many advertisers are familiar with cost per click, as it is the primary billing method used by many of the largest Ad networks including Google Adwords and Facebook Ads. Some advertisers prefer the CPC pricing model over the CPM model because it allows them to control their ad spend based on a performance metric. In this case, the performance metric is the click action taken by the user.
Some other advertisers prefer the CPM model. Typically, advertisers that have a finely tuned creative will often find that CPM pricing can outperform CPC pricing in terms of leads generated.
CPA (Cost per Action) – The CPA model is based on a Cost per Action, which is typically a cost per signup or sale. This is a popular method offered by many forex brokers with affiliate programs. Publishers would have an affiliate arrangement with one or more forex brokers. Then they could place banner ads for these forex brokers on their blog or website.
The forex broker would provide all tracking and reporting, and pay the publisher, who in this case is an affiliate, when a client signs up for a live trading account or meets some other performance action threshold.
CPL (Cost per Lead) – The CPL model is based on a Cost per Lead acquired. It is similar to a CPA model, except the performance metric for CPL is a lead, while the performance metric for CPA is typically a client signup or sale.
The CPL model is often preferred by those offering trading education services. These companies typically offer a free upfront offer in order to attract more email leads into their sales funnel.
Fixed Fee – A fixed fee cost model is simple and straightforward. It is a duration based billing model and it often used for forex banner ad placements. A publisher sets a fixed monthly cost on each unit of their banner ad inventory. This fixed mostly cost is often based on the number of page views that the site gets in a given month on average.
If a publisher prefers a fixed monthly cost model, he or she would typically calculate the price based on two factors – the average monthly page views and the average market CPM. For example, if the site gets around 60,000 page views per month, and the average market rate for a Leaderboard 728 x 90 ad spot on similar sites is 10 CPM, then the publisher may opt to sell his placement for a fixed monthly cost of $600.
Types of Forex Advertising
Forex Training Group offers two primary types of forex advertisements – Banner Ads and Email Ads. Both types offer an effective way for forex media buyers to advertise their products and services to a highly-targeted audience. Forex display ads or Banner ads can serve as an excellent way to increase brand awareness and should be included within every Forex broker’s marketing budget.
In addition to brand awareness, banner ads can serve direct response advertisers that want to drive client signups, webinar registrations or other types of actions. Forex email advertising is our other core offering. A large percentage of our newsletter subscribers consist of new and aspiring forex traders. They are highly engaged with our content, and as such email advertising campaigns by forex brokers and trading educators tend to perform very well with our list.
Forex Banner Advertising Benefits
Banner advertising is one of the most popular forms of display advertising used by forex brokers. Its’ a simple, yet effective way to get your message in front of a targeted niche audience. The best forex banner ads will have a clean design with a single call to action (CTA) that directs the user to a lead generation page or a sales page. Here are five benefits of banner marketing for forex brokers and trading educators:
Increases Brand Awareness – The forex broker marketing landscape can be quite competitive, and as such, the forex marketing team or agency must create new offers and incentives to keep a consistent inflow of clients coming in. The more a potential client sees your ad, the more likely there are to engage with the ad, and ultimately with your brand. As such it is paramount for a forex media buyer to try to maintain message consistency to obtain the best results from their banner marketing campaigns.
Simple and Effective – Banner ad designs can be created and deployed fairly quickly. There are just a handful of banner ad sizes that are the most prevalent. These include the following sizes: 728 x 90 (Leaderboard), 300 x 250 (Rectangle), 250 x 250 (Square), and 120 x 600 (Skyscraper). Advertisers should have multiple designs created for each of these banner sizes. After that it’s a matter of finding the best forex sites to advertise banner ad placements on.
Geo-Targeting Capabilities – In many cases, publishers allow advertisers to geo-target a certain region or to exclude certain regions from the campaign. This allows for better targeting and performance of your banner ad placements. Keep in mind that Geo-Targeting may sometimes come at an additional cost. Additionally, if your selected target market is too small, then the impressions may be greatly reduced as well.
Easy to Measure Performance – Regardless of whether your banner advertising campaign is geared toward brand awareness or direct response, it is important that Advertisers track the performance of their creative, and split test regularly. By split testing different ad creatives, Advertisers can help reduce their overall FX advertising cost basis by improving their desired performance metrics, which could be clicks, leads, or signups.
Affordable Advertising Medium – Forex banner ad placements can be quite affordable, especially when you are negotiating a direct buy with a publisher. Typically, with a fixed fee cost model, the longer the duration that you commit to, the better the pricing you will enjoy. The same goes for larger quantity of impressions purchased.
Forex Email Advertising Benefits
Email marketing is one of the most cost effective ways to reach your audience. Typically, when you compare the performance of an Email campaign to other types of advertising, from a lead generation perspective, it can be 2 or 3 times more effective. One of the primary reasons for that, is that you are reaching an audience that is highly targeted and has already shown interest in receiving the types of offers that you may present to them. Here’s are five major benefits of incorporating email advertising into your marketing budget:
Increased Response Rates – Email subscribers tend to the most engaged type of audience that you will find within the forex industry. They have requested to be added to a particular newsletter and as such they have raised their hands and are very open to Advertiser offers. As such you are reaching the right people at the right time.
Better Conversions – This goes hand and hand with increased response rates. Email advertising allows you to get in front of the right people at the right time, which will inevitably boost the response rate of a campaign. But in addition, and more importantly, it will provide for better conversion metrics. There have been multiple studies that show that Email marketing outperforms any other advertising channel when it comes to sales and conversions.
Helps Boost Other Ad Buys – The combination of Email advertising and Banner Ad placements will help boost overall performance. One will reinforce the other. The more that you reinforce your message with your potential buyer, the more likely they are to engage with your brand and buy your product or service. Integrating Email Advertising and Banner Advertising on a publishers site will serve to boost your overall performance and results.
Excellent for Direct Response – If you are looking to increase your webinar registrations, demo or live account signups, or your own forex email database, there is no better way than through Email advertising campaigns. Direct response marketers can get fast results and shorter sales cycles using Dedicated Emails for Forex.
Easily Measurable – Whatever can be tested, can be improved. Some forex marketing teams make the mistake of not tracking their email performance consistently. Those that do can improve their creatives, their subject lines, and the click thru rates. This will ultimately help increase their bottom line. Forex email marketing campaigns are easily tracked and reporting metrics are readily available.
Advertisers that consistently make refinements and improvements are able to increase their ROI and can then dramatically increase their Email ad spend to gain higher market share. By building a finely tuned lead generation machine, you can outspend your competition because your ad spend more than pays for itself and then some.
Why Choose Us?
Forex Training Group has published over 175+ high quality, in depth blog posts that cater to beginning and intermediate forex traders. We have come to be known for our authoritative evergreen content that is unsurpassed in the forex industry.
Over 70% of our blog traffic comes from organic Google searches. This means that we have a sustainable business model to generate high quality traffic month in and month out. We rank on Google for over 1200 forex and trading related keywords. In addition, over 75% of visitors coming to our blog are new users month over month.
We have a massive Social Media following that knows and trusts our brand. We have over 130,000 followers combined on Facebook, Twitter, LinkedIn, and Instagram.
We offer a simple Fixed Fee Model for Banner Ad placements. There are currently 9 banner spots to choose from. Our monthly pricing is very competitive, and we offer additional discounts for longer duration forex banner ad buys.
The quality of our Forex email list is second to none. Our newsletter subscribers are highly engaged due to the high quality of content and valuable free training that we offer to them. We maintain this high standard by limiting the number of promotional emails sent in comparison to the number of educational material sent. Additionally, we are continually cleaning our list by purging non-engaged subscribers from the database periodically. This translates into high open and click thru rates for your forex newsletter advertising campaigns.
We specialize in providing advertising solutions for forex brokers and trading educators. Whether your preference is for Forex Display advertising in the form of banner ads, Dedicated email list rental, or a combination of the two, we can tailor a program to meet your needs.